The Interactive Television Research Institute (ITRI) is now the Audience Research Labs at Murdoch University. This version of the ITRI Web site dates from 2010.

Click here to go to our new Web site.

Welcome to the Interactive Television Research Institute where we study the future of television.  We live in a rapidly evolving digital landscape where the consumption of media has gone beyond the standard formats of newspapers, radio and television to interactive TV, the web and mobile devices. ITRI is at the cutting edge of this research discovering how new platforms, and their potential for interactivity, are influencing the viewer and in turn shaping the media industry.

The Institute’s sponsors are among the world’s leading advertising brands, television networks and media platforms. Our audience research labs provide advanced tools through which to study media’s changing landscape.

Explore our site to learn more about our interdisciplinary research team, infrastructure, download reports, review our news , or consider study opportunities at ITRI.